The incremental revenue realized is not all profit. The JMI Sports president estimated a run to the National Championship is worth “a high six-figure lift or a low seven-figure lift depending on the school. The more games you have, the more opportunities to sell advertising and to add value for your corporate sponsors.” JMI Sports and Learfield represent Georgia in tandem Alabama is a Learfield client. As Thomas Stultz (president, JMI Sports) said: “There a lift because an extra two games. JWS’ Take: It’s obvious schools en route to the championship game would see multimedia sponsorship (think: radio broadcasts, digital assets) revenues grow. The lift will be “minor, though, compared to what able to sustain and leverage long-term” as a result of their on-field success this season, said Paul Archey (chief commercial officer, JMI Sports). By simply making it to the championship game, UGA and ‘Bama are certain to see short-term increases in multimedia sponsorship and licensing-related revenue (along with the additional ticketing and hospitality income that will trickle down from the conference). But at least from a top-line perspective, both schools are going to be winners. ![]() Georgia and Alabama will play for the College Football Playoff National Championship tonight in Indianapolis.
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